McDonald's: The Travis Scott Meal

McDonald's, a fast-food restaurant chain, launched the 'Travis Scott Meal' in the US, to build the brand, drive traffic with multicultural youth and reverse sales decline.


The brief from the clients was: 'Build the brand and drive traffic with multicultural youth'.

While a decline with multicultural youth had happened over a period of years, McDonald's wanted the turnaround to be more immediate. With budgets slimmed...