McDonald's: The Travis Scott Meal

Quick-service restaurant McDonald's teamed up with an inspirational icon to build the brand and drive traffic with multicultural youth in the US.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Wieden+Kennedy New YorkIdea creation: Wieden+Kennedy New York, Cactus JackPR: Narrative Media GroupMarket: United StatesSector: Restaurants & takeawaysMedia channels:Content marketing,...