McDonald's: The People's Game

During World Cup 2022, QSR chain McDonald's fielded a football-focused community campaign that, as well as giving back to the people, scored increases in brand love, engagement and purchase intent among Jordanians.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald'sIdea creation: Publicis Media Amman Market: Jordan Sector: Restaurants & takeaways Media channels: Sales promotion

Executive summary

Jordanians, a population with only financial...

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