McDonald's: The McDonald's behaviour accelerator

McDonald's, the fast food chain, sparked a reactivation uplift in its app customers in Hong Kong by focusing on individual behaviour and preferences.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: McDonald's Hong KongIdea creation: DDB, Hong Kong / The Thread Team, LondonMarket: Hong KongSector: Restaurants & takeawaysMedia channels:Mobile & apps, Sales promotion, Social...