McDonald's: The gift of time

McDonald's, a quick-service restaurant, launched a campaign in Indonesia to drive meaningfulness and build strong brand affinity by breaking fresh ground and offering a new sense of hope and warmth.

Campaign details

Brand: McDonald'sAgency: Leo Burnett IndonesiaRegion: APAC

Strategy

Objective

Indonesia's biggest festival Ramadan is not only highly anticipated by all Indonesians but is also the most critical moment for economic success of all brands making...

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