McDonald's: The gift of time

McDonald's, a quick-service restaurant, launched a campaign in Indonesia to drive meaningfulness and build strong brand affinity by breaking fresh ground and offering a new sense of hope and warmth.

Campaign details

Brand: McDonald'sAgency: Leo Burnett IndonesiaRegion: APAC



Indonesia's biggest festival Ramadan is not only highly anticipated by all Indonesians but is also the most critical moment for economic success of all brands making it extremely challenging to create distinctive marketing campaigns. This year was more eventful given the 2 year hiatus and all brands had geared up with campaigns celebrating reunions and renewed connections.

For McDonald's Ramadan is extremely important not from a business only perspective, but the significant opportunity to drive meaningfulness and build strong brand affinity. The impact on other...

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