McDonald's: The Drive Thru School

McDonald's, a fast-food brand, created a Drive-Thru School in the United Arab Emirates (UAE) to grow brand health and boost sales among Gen Z consumers, and strengthen its market position.

Campaign video: McDonald's – The Drive Thru School

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Selected creative: McDonald's – The Drive Thru School


Agency: Leo Burnett Dubai / Starcom DubaiCreative: Al Ajhar HussainStrategy:Dina ElDessouky...

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