You've either seen it or had your LinkedIn feed spammed by it.
It was the campaign that made us all fancy a Big Mac without a Big Mac in sight.
The one that got the world wiggling its eyebrows, and industry wagging its tongue.
In the conversation that followed, the spotlight was rightly put on the creatives (and their new mate, Edgar Wright).
That suited us planners just fine - we don't mind working in the shadows.
But, given it's the APG awards, and we're amongst friends, we thought we'd make a humble exception. So now…