McDonald’s: The battle of flavors

McDonald's, a fast-food chain, launched an HTML game to promote its new burger in Saudi Arabia.

Campaign details

Brand: McDonald's KSALead Agency: Bruce ClayRegion: EMEA

Strategy

McDonald's regionally introduced an LTO version of the regional favorite (Grand Chicken): Grand Chicken Habanero.

Our client wanted to have a different take than the regional...

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