McDonald's: Summer Lovin'

McDonald's, a fast food restaurant chain, created a dating app mechanic to increase app downloads, usage and sales in Germany during the coronavirus crisis.

Restaurants & takeaways
Germany

Campaign video: McDonald's – Summer Lovin'

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Credits

Media agency: OMD DüsseldorfCampaign Manager: Marie Louise RohrmannDirector Client Service:Ann-Katrin Kleinhenz / Sven Kruber...

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