McDonald's: Summer Lovin'

McDonald's, a fast food restaurant chain, created a dating app mechanic to increase app downloads, usage and sales in Germany during the coronavirus crisis.

Campaign video: McDonald's – Summer Lovin'

Read the full campaign case study

Credits

Media agency: OMD DüsseldorfCampaign Manager: Marie Louise RohrmannDirector Client Service:Ann-Katrin Kleinhenz / Sven Kruber...