McDonald's: Spicy Korean. So spicy, so drama.

A campaign by the fast-food company McDonald’s in Malaysia saw them successfully launch their Korean Spicy Burger through the use of popular Korean soap dramas.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Leo Burnett Malaysia, Kuala LumpurMedia: OMD Malaysia, Petaling JayaMarket: MalaysiaSector: Restaurants & takeawaysMedia channels:Online video, Point-of-purchase, in-store, Search...

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