McDonald's: Shrimps & the Dip

McDonald's wanted to boost sales of shrimp during its already popular Best of M-Products promotion. Knowing that the audience was mostly aged 16-25, it chose a music theme and created a band called Shrimps and the Dip.

McDonald's: Shrimps & the Dip

Red Urban GmbH


Category: Business and Consumer ServicesCountry where program ran: AustriaDate program started/ended: 15th February to 29th March 2009

Product Description: McDonald's "Best of M" (Shrimps are a part of the Best of M Product Line in Austria)

Advertiser/Client Name: McDonald's Werbegesellschaft mbHMedia Channels: InsertWebsite:


Marketplace Challenge:

Every year they return: the Best of M-Products, the most famous of all of McDonald's promotions. Among them the hero product: shrimps including a dip. The goal: a clear increase in sales...

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