Campaign details
Brand: McDonald'sBrand owner: Mc Donald'sLead agency: OMD SPAIN, TBWACountry: SpainIndustries: Restaurants & takeawaysMedia channels:Content marketing, Merchandise & free gifts, Online display, Online video, Programmatic display,...
McDonald's: Riders
McDonald's, a fast food chain, launched a campaign in Spain to connect with Gen Z through esport.
