McDonald's: Ride Thru

McDonald's, a fast-food chain, launched a campaign in the Philippines to stand out from the competition and become the top-of-mind Drive-Thru brand amongst Filipino motorists.

Campaign details

Brand: Golden Arches Development Corporation (McDonald's Phils.)Agency: TBWA\Santiago Mangada Puno

Campaign Summary

McDonald's Ride-Thru is an activation-led campaign that changed the way people perceived and experienced the Drive-Thru.

During...