McDonald's: Return of the Mac(ca's)

McDonald's, the fast-food chain, managed to regain and sustain sales within four weeks of a national lockdown in New Zealand.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Aotearoa AucklandMarket: New ZealandSector: Restaurants & takeawaysMedia channels:Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public...