Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Aotearoa AucklandMarket: New ZealandSector: Restaurants & takeawaysMedia channels: Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
What happens when a global pandemic comes along all of a sudden and forces you to shut for the first time in forty four years?
Do you throw in the towel and wait for events to play out?
Or, do you jump back on your feet...