McDonald's: Raise Your Arches

QSR brand McDonald's grew brand love, revenue and sales in the UK with a reimagining of its Fancy a McDonald's platform in a 360-brand experience across all channels.

Campaign video: McDonald's – Raise Your Arches

Selected creative: McDonald's – Raise Your Arches


Creative Agency: Leo Burnett London Account Director: Alex Light / Alice Pavey Account Executive: Brittony Kelly Account Manager: Carys Parry Business Director: Jay Perry Chief Creative Officer: Chaka Sobhani Creative Director of Design: David Allen Creative Director: Andrew Long / James Millers Designer: Jakk Breedon Executive Creative Director: Mark Elwood Global Chief Creative Officer: Chaka Sobhani Head of Account Management:Sam Houlston...

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