McDonald's: Plastic Kicks the Bucket

McDonald's, a fast food restaurant chain, optimised its Plastic Kicks the Bucket campaign for CO2 efficiency that ran completely without plastic to increase understanding among the German population that the brand was already taking serious steps towards a sustainable future.

Campaign video: McDonald's – Plastic Kicks the Bucket

Selected creative: McDonald's – Plastic Kicks the Bucket


Media Agency: OMD Düsseldorf Account: Petra Strauß Award Specialist: Lukas Brocks Media Strategy and Planning: Carolin Müller / Tanja Moissl Media Strategy:Anja Stimpfle / Rebecca van de Gabel...

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