McDonald’s: MSafe

Fast-food brand, McDonald's, successfully reassured consumers about the safety of its restaurants following the easing of COVID-19 restrictions in the Philippines.

Campaign details

Brand: McDonald’sBrand owner: Golden Arches Development CorporationAgency: TBWA\SMPMarket: PhilippinesSector: Restaurants & takeawaysMedia channels: Email marketing, Packaging & design, Public relations. Social mediaBudget:500k - 1 million...