McDonald’s: MSafe

RJ Paculan, Paulie de Luna

Fast-food brand, McDonald's, successfully reassured consumers about the safety of its restaurants following the easing of COVID-19 restrictions in the Philippines.

Campaign details

Brand: McDonald’sBrand owner: Golden Arches Development CorporationAgency: TBWA\SMPMarket: PhilippinesSector: Restaurants & takeawaysMedia channels: Email marketing, Packaging & design, Public relations. Social mediaBudget:500k - 1 million...

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