McDonald’s: Mini cuts spicy chicken dance to beat the challenges

McDonald's, the fast food chain, launched more chicken dishes in Indonesia to stand out among the increasing number of new entrants.

Campaign details

Brand: McDonald's IndonesiaLead Agency: OMDRegion: APAC

Strategy

Objective

McDonald's, a household name around the globe, is also a highly familiar brand among Indonesian consumers. But in the highly competitive Indonesian F&B market,...