McDonald's Mexico: Bits For Bites

Sergio Briseño

McDonald's, the fast-food chain, attempted to recover its relevance and attractiveness to the younger Mexican generation.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: RetailMedia channels: Word of mouth, Influencers, KOLs, Mobile & apps, Merchandise & free giftsBudget:...

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