McDonald's: Mekdi – Every Malaysian's McDonald's

Fast-food chain, McDonald's, sparked a national conversation to help people see the brand as one of their own with its Mekdi campaign in Malaysia.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: Leo Burnett Kuala Lumpar Idea creation: Leo Burnett Kuala Lumpur Media: OMD Petaling Jaya Market: Malaysia Sector: Restaurants & takeaways Media channels: Events & experiential, Public relations, Social media, Virtual & augmented reality, Websites & microsites Up to 500k

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