McDonald's: McDonald's Classroom

McDonald's, a fast-food restaurant chain, grew brand trust in the Philippines by turning its party rooms into McDonald's Classrooms during the COVID-19 lockdown and creating a new community programme in the process.

Campaign Summary

The Philippines remained to be the last country in the world with classrooms shuttered by Covid-19.

This is the story of how McDonald's transformed its unused party rooms (also shuttered by pandemic restrictions) into lively classrooms to help students and teachers struggling with the distance learning system.

As a business, McDonald's roots lie firmly within the community. And even as it evolved into a global brand, a global chain, serving the community remains at the core of its purpose as a brand.

What began as a pandemic pivot has evolved into a powerful platform for McDonald's to continue...

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