McDonald's: McDonald's Classroom

McDonald's, a fast-food restaurant chain, grew brand trust in the Philippines by turning its party rooms into McDonald's Classrooms during the COVID-19 lockdown and creating a new community programme in the process.

Campaign Summary

The Philippines remained to be the last country in the world with classrooms shuttered by Covid-19.

This is the story of how McDonald's transformed its unused party rooms (also shuttered by pandemic restrictions) into lively classrooms...

Not a subscriber?

Schedule your live demo with our team today