McDonald’s: McDo taught me

RJ Paculan, Paulie de Luna

Fast-food brand, McDonald's, turned staff into ambassadors for the company to change the perception of potential recruits in the Philippines.

Campaign details

Brand: McDonald’sBrand owner: Golden Arches Development CorporationAgency: TBWA\SMPMarket: PhilippinesSector: Restaurants & takeawaysMedia channels:Events & experiential, Online display, Online video, Point-of-purchase, in-store, Social...

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