McDonald's: Macca's Monopoly - Playing to WIN!

McDonald’s, a fast food restaurant chain, increased ROI after the coronavirus lockdown in Australia by dynamically serving prizes for its Monopoly game to encourage customers to play.

Campaign details

Brand: McDonald’s – Macca’s MonopolyBrand owner: Tim KenwardAgency: OMD AustraliaMarket: Australia

Executive summary

Every year Macca’s runs a gamified sales promotion called Monopoly. In 2020 we super charged our approach by personalising our...