McDonald's: Macca's Monopoly - Playing to WIN!

McDonald’s, a fast food restaurant chain, increased ROI after the coronavirus lockdown in Australia by dynamically serving prizes for its Monopoly game to encourage customers to play.

Campaign details

Brand: McDonald’s – Macca’s Monopoly Brand owner: Tim Kenward Agency: OMD Australia Market: Australia

Executive summary

Every year Macca’s runs a gamified sales promotion called Monopoly. In 2020 we super charged our approach by personalising our media based on our customers’ interests and where they were on their Monopoly journey. Despite our second biggest state Mel

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands