McDonald's KSA: The Battle of Flavors

Zeeba Cheshteh

McDonald's in Jeddah, Saudi Arabia, ran a gamification campaign to drive sales of two limited-time offer (LTO) Grand Chicken sandwiches.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Bruce Clay Middle East - United Arab EmiratesIdea creation: Bruce Clay DubaiMarket: Middle East & North AfricaSector: RetailMedia channels: Outdoor, Out-of-home, Gaming & in-game advertising, Word of mouth, Influencers, KOLs, Point-of-purchase, In-storeBudget: Up to 500k

Executive summary

McDonald's GCH had become a fan favourite across Saudi Arabia (KSA) but McDonald’s Jeddah wanted to up its game with a regional take.

Research showed KSA is one of the biggest markets for gamers so the campaign pitted sandwich flavours against...

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