McDonald's: Instilling a renewed sense of pride

McDonald's is the leading global food service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day.

McDonald's: Instilling a renewed sense of pride


A far-reaching and innovative programme had a major impact on employees' confidence and motivation and banished outdated perceptions of jobs at the company.


  • In a service business motivation of staff is critical and McDonald's has been making a concerted effort in the last few years to change the 'McJob' tag from a criticism to a compliment.

  • This has included a series of imaginative human resources (HR) initiatives to bring to life its employee value proposition and give staff pride in what they do, as well as offering educational and training...

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