McDonald's: Indonesia is Lovin’ It!

McDonald's, a quick-service restaurant, launched a campaign in Indonesia to drive more users to install and register for its app and redeem the promo codes offered.

Campaign details

Brand: McDonald'sAgency: OMDRegion: APAC

Strategy

Objective

Objective: Gamification McDonald's was launched in Ramadan and the purpose was to engage the GMAL users to play games during 'ngabuburit' time (a few hours in the afternoon before...

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