McDonald's: I'm Lovin' It Live

McDonald's, a fast food restaurant chain, increased in app orders in the UK by launching a brand event that featured three days of livestreamed gigs through the My McDonald's app.

Campaign details

Agency: Armadillo, Leo Burnett, OMD UK and Red ConsultancyClient: McDonald's Restaurants UKCampaign Name: McDonald's: I'm Lovin' It Live

Customers flocked back to McDonald's when restaurants reopened after the first lockdown.

But with digital...