McDonald's: How We Got Customers Lovin' It And Kept Them Lovin' It, No Matter What

McDonald's, a fast food restaurant chain, used brand building to rekindle the trust and love of the public in the UK and drive 15 years of almost continuous growth.

Selected creative: McDonald's – How We Got Customers Lovin' It And Kept Them Lovin' It, No Matter What

Read the full campaign case study

Credits

Agency:Leo Burnett London / OMD London...

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