McDonald's: How closing our business was good for business

McDonald's, a fast food brand, improved its emotional connection with consumers while it was shut during the COVID-19 in the UK and Ireland.

Introduction: Finding The Light In The Dark

It's no secret that hospitality has been one of the sectors hardest hit by the pandemic.

The McDonald's business was no exception.

For 6 weeks, and for the first time in its 46 year history, the Golden Arches went…...