McDonald’s: Grand Chicken

McDonald's, a fast-food brand, launched a gamified mobile campaign to promote its new chicken burger in the Middle East.

Campaign details

Brand: McDonald'sLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

To promote their Grand Chicken Habanero, McDonald's wanted to use the personalized targeting options of the mobile gaming world,...

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