McDonald's: Getting customers Lovin’ it again, and keeping them Lovin’ it. No matter what.

McDonald's, a quick-service restaurant, evolved its brand over the course of 16 years in the UK to re-earn its place in the hearts of the nation and drive sales, trust, brand love and customer visits.

Executive Summary

It's hard to imagine McDonald's not being a thriving part of everyday British life.

In 2023, it's a cultural institution, considered as "British As Fish And Chips1" and a retail power brand serving 2.3 million customers a day.


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