McDonald's Gets Social

An interview with Marlena Peleo-Lazar, vice president and chief creative officer for McDonald's USA, and Paul Gunning, chief executive officer for Tribal DDB Worldwide, discussing the fast food chain's social media strategy.

McDonald's Gets Social

The fast-food giant serves up easy enjoyment in the social media space

Social Media is Changing the way consumers view brands. A recent study by the Yankee Group found that nearly 60 percent of consumers feel company outreach via social media would improve their loyalty to that brand, and 70 percent trust company information provided to them via their social networks. One big brand that is using social creativity successfully to engage and interact with consumers is McDonald's. To glean some insight into the company's participation in this space, Chuck Brymer (left), president and CEO of DDB...

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