Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: Cossette TorontoIdea creation: Cossette, TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels: Online video, Point-of-purchase, in-store, Television, Websites & micrositesBudget: 500k - 1 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....