McDonald's: Friends Wanted

Fast food brand, McDonald's, overcame the spectre of the McJob stereotype with its Friends Wanted staff recruitment campaign in Canada.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Cossette TorontoIdea creation: Cossette, TorontoMarket: CanadaSector: Restaurants & takeawaysMedia channels:Online video, Point-of-purchase, in-store, Television, Websites & microsites...