McDonald's France: McDonald's – Brand Trust Platform
Christophe Neyret, Margaux Wanin, Charlotte Delpon
QSR brand McDonald's grew brand trust among young audiences in France with a 360-degree platform that focused on the sustainability and environmental credentials of its food chain.
Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: TBWA\ ParisIdea creation: TBWA Paris Market: France Sector: Restaurants & takeaways Media channels: Online video, Outdoor, Out-of-home Budget: Over 20 million
Executive summary
More than just...