Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Restaurants & takeaways Media channels: Direct marketing, Email marketing, Mobile & apps, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Product sampling, Television & Connected TV, Virtual & augmented reality, Word of mouth, Influencers, KOLsBudget: 1 - 3 million
Executive summary
How could McCafé, a small player in the coffee category, not seen as desirable, win with GCC’s coffee-drinking young adults?
Young...