McDonald's: For Every Beat of the Day
Tahaab Rais, Dina El Dessouky, Yara Alem
McCafé, a QSR, improved perception around its quality credentials to kick off a long-term relationship with young adult coffee drinkers in the countries of the Gulf Cooperation Council (GCC).
Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Restaurants & takeaways Media channels:Direct marketing, Email marketing, Mobile...