McDonald's: For Every Beat of the Day

Tahaab Rais, Dina El Dessouky, Yara Alem

McCafé, a QSR, improved perception around its quality credentials to kick off a long-term relationship with young adult coffee drinkers in the countries of the Gulf Cooperation Council (GCC).

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Restaurants & takeaways Media channels: Direct marketing, Email marketing, Mobile & apps, Online video, Outdoor, Out-of-home, Point-of-purchase, In-store, Product sampling, Television & Connected TV, Virtual & augmented reality, Word of mouth, Influencers, KOLsBudget: 1 - 3 million

Executive summary

How could McCafé, a small player in the coffee category, not seen as desirable, win with GCC’s coffee-drinking young adults?

Young...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands