McDonald’s: Feel Good, Feel Safe - M Safe Vaccination Centers

McDonald's M Safe Vaccination Centers campaign in the Philippines in 2021 converted restaurant spaces into COVID-19 vaccination sites to support ongoing public health efforts, increase visits and grow sales.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: Golden Arches Development CorporationIdea creation: TBWA/Santiago Mangada Puno Market: Philippines Sector: Restaurants & takeaways Media channels: Print - general, Word of mouth, Influencers, KOLs, Online video, Social media, Television & Connected TV, Radio & audio Budget: Up to 500k

Executive summary

In 2021, Filipinos were still living under the world’s longest lockdown. Though vaccination was available, jam-packed public vaccination sites made Filipinos fearful of getting vaccinated and leaving their homes.

For quick service restaurant (QSR)...

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