McDonald's: Famous Orders

Fast-food brand, McDonald's, brought a youth audience back to its restaurants and created an engine of growth for the brand with its Famous Orders campaign in the US.

Campaign video: McDonald's – Famous Orders

Read the full campaign case study

Selected creative: McDonald's – Famous Orders


Agency: Wieden+Kennedy New York / Narrative Los Angeles / Alma DDB Miami / Burrell ChicagoGlobal Executive Creative Director: Brandon Henderson / Marques GartrellGlobal Managing Director: Brandon PrachtGlobal Strategy Director: Tass TsitsopoulosGroup Comms Director: Caleb SmithGroup Creative Director: Rebecca WilliamsSenior Strategist: Antonio GrayVP / ECD: Jorge MurilloVP / Group Business Director:Beatriz Del Amo...

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