Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: Wieden & Kennedy New YorkIdea creation: Wieden & Kennedy New YorkMarket: USASector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Online display, Online video, Public relations, Radio & audio, Social media, Television & Connected TVBudget: 10 - 20 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....