McDonald's: Famous Orders

Fast-food brand, McDonald's, brought a youth audience back to its restaurants and created an engine of growth for the brand with its Famous Orders campaign in the US.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Wieden & Kennedy New YorkIdea creation: Wieden & Kennedy New YorkMarket: USASector: Restaurants & takeawaysMedia channels: Merchandise & free gifts,...

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