McDonald’s: Famous Orders – The BTS Meal

McDonald's, the fast food brand, carried out a global campaign to engage the K-pop community in an authentic way.

Objective / Brief / Situational Analysis (Including campaign objectives)

McDonald's has been at the forefront of culture for decades, and as we continue to forge our path for many more years to come, we wanted to ensure that our younger customers across the globe saw themselves within our brand On the heels of two successful 'Famous Orders' campaigns in 2020 (The Travis Scott Meal & The J Balvin Meal), where we brought the go-to orders of celebrities our fans love and admire to life in restaurants, we challenged ourselves to think even bigger for 2021 So McDonald's extended the campaign...

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