McDonald’s: Everyone wants to order McDelivery

Fast food delivery service McDelivery improved its business results in Taiwan through the use of YouTube automatic optimisation technology.

Background & Context

Food delivery market in Taiwan has risen strongly due to COVID-19 in recent years, with more than 70% of consumers using food delivery platforms. There are three channels to order food delivery, including Uber Eats, Foodpanda, and "McDelivery" operated by McDonald's. However, more than 70% of consumers order McDonald's mainly through the two major delivery platforms, resulting in a sharp decline in McDelivery.

McDonald's would like consumers to recognize the differences between McDelivery and competing delivery platforms so that McDelivery would be given priority when they want to eat McDonald's. In addition to adding new users, increasing...

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