McDonald's: Eatqual – One Step Closer to Inclusivity

Ronak Shah, Mehak Jaini

McDonald's, a restaurant chain, launched a campaign in India to drive true inclusivity, capture attention, improve perception and invite audiences who had been long ignored by Food Retail.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels: Packaging & design, Radio & audio, Online video, Newspapers, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Social media, Point-of-purchase, In-storeBudget: Up to 500k

Executive summary

2% of India’s population is disabled, that’s nearly 27 million people – more than the entire population of Australia. 27 million individuals who are routinely left out of marketing efforts, national initiatives and even the most basic experiences, because of our...

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