McDonald's: Eatqual – One Step Closer to Inclusivity

McDonald's, a restaurant chain, launched a campaign in India to drive true inclusivity, capture attention, improve perception and invite audiences who had been long ignored by Food Retail.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels:Packaging & design, Radio & audio, Online video, Newspapers, Word of mouth, Influencers,...

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