McDonald's: Dual Combo on Twitch

This case study describes how fast-food giant McDonald's partnered with Twitch, the biggest online game live webcast platform in Taiwan, to launch its Dual Combo menu.

McDonald's: Dual Combo on Twitch

Serena Lee and Joy Weng

Campaign details

Brand: McDonald's Brand owner: McDonald's Lead agency 1: OMD Taiwan Country: Taiwan Industries: Restaurants & takeaways Channels used: Online display, Online video, Social media Budget: Up to 500k

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