McDonald's: Dorado

McDonald’s, an American fast-food chain, developed a marketing campaign that regained engagement with the Hispanic youth market.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: Alma MiamiIdea creation: Alma, MiamiMedia: OMD New YorkPR: Boden PR New YorkMarket: North AmericaSector: Restaurants & takeawaysMedia channels:Mobile & apps, Online video, Social...