McDonald's: Deals stuck in time

Fast food brand McDonald's tapped into people's love of nostalgia while addressing a pressing economic issue with the Deals Stuck in Time campaign in Sweden.

Campaign details

Title: Deals Stuck In TimeBrand: McDonald'sProduct: Fast FoodIdea: NORD DDBCountry: Sweden

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessSWEDENNon-specificTeenagers & young adults (13-25)Middle2 000 000 sek (production, media, agency fee)

Why is this work relevant for Creative Effectiveness?

With the campaign Deals Stuck in Time, McDonald's tapped into Swedes' love for nostalgia, while addressing a very pressing issue – the increasing inflation and rising food prices. By combining a highly relevant topic, a true human insight, and an...

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