McDonald's: Deal your Destiny

McDonald's, the fast-food chain, boosted engagement on its digital app in Canada through the Deal Your Destiny campaign.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: TRACK DDB, TorontoMarket: North AmericaSector: Restaurants & takeawaysMedia channels: Email marketing, Mobile & apps, Online display, Programmatic display, Social mediaBudget:...