McDonald's Corporation: We Love To See You Smile campaign
Rayna BaileyOVERVIEW
McDonald's Corporation, with more than 26,000 restaurants serving 43 million customers every day in 2000, was the world's number one fast-food burger chain and also the best known. But despite its brand recognition and international reach, the nearly 50-year-old chain was struggling through an inexplicable sales slump that had industry experts scratching their heads and wondering what the problem was. In an effort to revive its image and boost sales, McDonald's upgraded its restaurants. The overhaul included upgrading the interiors, repainting the exteriors, introducing new menu items and...