McDonald's Corporation: We Love To See You Smile campaign

This paper describes how the $500 million (approx £250 million in 2008) ‘Smile’ campaign of 2000 failed to redress the sales slump and promote the store revamps.

McDonald's Corporation: We Love To See You Smile campaign

Rayna Bailey

OVERVIEW

McDonald's Corporation, with more than 26,000 restaurants serving 43 million customers every day in 2000, was the world's number one fast-food burger chain...