McDonald's Corporation: Did Somebody Say Mcdonald's? campaign

The world's largest fast-food chain by a sizable margin, McDonald's had experienced many years of unbridled growth, but it had faltered in the mid-1990s.

McDonald's Corporation: Did Somebody Say Mcdonald's? campaign

Judson Knight

OVERVIEW

The world's largest fast-food chain by a sizable margin, McDonald's had experienced many years of unbridled growth, but it had faltered in the...